Find a contractor Buyer's guide Partner with us
MCAA Logo
Log in Sign up Join Hi, there Account
2026 Midyear Registration is OPEN
Find a contractor Buyer's guide Partner
Log in Sign up Join Account

LATICRETE acquires HP Spartacote

Words: Sean AllewelltLATICRETE International, Inc., a manufacturer of globally proven construction solutions for the building industry, announced the acquisition of HP Spartacote®. The acquisition will provide LATICRETE customers access to new products and technologies while expanding the company’s presence in the restoration, decorative flooring and coatings category. Headquartered in Golden, Colorado, HP Spartacote produces a premium line of resinous floor coatings. The acquisition was completed in July while integration of manufacturing, sales and service functions will occur over the next twelve months.

“This combination strengthens the LATICRETE and HP Spartacote brands alike,” said David A. Rothberg, chairman and CEO of LATICRETE. “Through this acquisition, the HP Spartacote brand portfolio will gain access to LATICRETE manufacturing capabilities, sales representation, and marketing and support services. LATICRETE customers, in turn, will enjoy access to some of the most innovative decorative and restoration products on the market.”

LATICRETE is a family-owned, worldwide manufacturer and marketer of residential, commercial and industrial construction solutions. For almost 60 years, LATICRETE has provided the technology, products and experience to make innovative, permanent installations primarily in the flooring industry. Over the past two years the company has expanded its restoration and decorative product line through strategic acquisitions and partnerships. Today’s announcement comes on top of two other acquisitions made earlier this year - L&M Construction Chemicals and the DuPont™ Surface Care Business.

HP Spartacote is a manufacturer of high performance resinous floor coatings. The company serves commercial, industrial and residential markets around the world. They work with facility managers and architects to specify highly durable, fast ‘return to service’ coating solutions for concrete flooring. HP Spartacote is an industry leader in quality, technology and exceptional service which will complement the LATICRETE value and brand positioning.

“My business partners and I thank our customers and distributors for their many years of support,” said Sean Shiers, co- owner of HP Spartacote. “This is a very exciting time for the HP Spartacote brand. I am confident we have found the right company in LATICRETE to provide the best future support and growth opportunities.”

Under the new ownership of LATICRETE, the HP Spartacote brand and product portfolio will leverage the many resources and opportunities LATICRETE offers including: nationwide manufacturing facilities; an expanded team of sales representatives; LATICRETE global research and development capabilities; world-class marketing and technical services; access to global markets; an enhanced architectural presence; and, access to LATICRETE nationwide distribution system.
 0
Bonding with Masonry 2026: Q2
June 2026

This issue’s questions come from a Mason Contractor and an Engineer. What questions do you have? Send them to info@masonrymagazine.com, attention Technical Talk.

David Biggs
Bonding with Masonry
Read More
The Thirty-Year Mason: Ergonomics as a Retention Strategy
June 2026

In most industry circles, the conversation around the labor shortage follows a predictable script: How do we find the next generation of masons? While recruitment is vital, we often overlook the most valuable asset already on the job site: the experienced

Shayne Sanders
MAP Partner
Read More
Acme Brick Company Releases 2026 Pocket Guide to Brick Construction
June 2026

For more than four decades, all the basics of building with brick have come in a guide small enough to fit into a pocket. Acme Brick has just released a 2026 version of its Pocket Guide to Brick Construction. And yes, it’s still printed on paper just like

MAP Partner
Read More
Masonry in the Media: Casa Azul, Chapultepec Castle, & More
June 2026

A film’s settings can take viewers to new locations, all from the comfort of their own home. It immerses them in the scenes, whether they take place in an opera house in Brazil or a grand mansion in Mexico City. Explore how these Latin American masonry ma

Lily Burger
Masonry in the Media
Read More