Find a contractor Buyer's guide Partner with us
MCAA Logo
Log in Sign up Join Hi, there Account
2026 Midyear Registration is OPEN
Find a contractor Buyer's guide Partner
Log in Sign up Join Account

LATICRETE celebrates 60 years

Words: John AbanathyLATICRETE, a global manufacturer of premium installation and finishing systems for the building industry, celebrated its 60th anniversary at the World of Concrete on February 2—5. The theme of the celebration was “60 Years of Building Chemistry,” which recognized the significant products and relationships the company has built over the last 60 years.

Sixty years ago, Dr. Henry M. Rothberg’s pioneering work in the field of chemical engineering revolutionized installation techniques for the setting of ceramic tile and stone by the “adhesive mortar method.” Dr. Rothberg’s research is now the basis for all modern adhesives used today for the installation of ceramic tile and stone.

In addition to celebrating its 60th anniversary, LATICRETE also showcased newly-launched and updated product lines. Outside the convention center, SPARTACOTE® coating systems experts provided live application demonstrations.

During the World of Concrete, LATICRETE launched SPARTACOTE FLEX PURE™ CLINICAL PLUS, a specialty concrete coating system equipped with antimicrobial technology perfect for hospitals, veterinarian facilities, pharmaceutical facilities, research labs, clean rooms, prisons, locker rooms, restrooms and food and beverage processing areas. This low-VOC, fast-curing, two-part polyaspartic aliphatic polyurea sealer/finish coating is designed to inhibit the growth of bacteria and viruses.

Also updated for the World of Concrete, LATICRETE DRYTEK™ Moisture Vapor Barrier is now shipping with pigmented colors. Designed for use in conjunction with LATICRETE SPARTACOTE, the DRYTEK Moisture Vapor Barrier Pigment Base may be mixed with SPARTACOTE Epoxy Pigment and is available in eight different colors.
 0
Bonding with Masonry 2026: Q2
June 2026

This issue’s questions come from a Mason Contractor and an Engineer. What questions do you have? Send them to info@masonrymagazine.com, attention Technical Talk.

David Biggs
Bonding with Masonry
Read More
The Thirty-Year Mason: Ergonomics as a Retention Strategy
June 2026

In most industry circles, the conversation around the labor shortage follows a predictable script: How do we find the next generation of masons? While recruitment is vital, we often overlook the most valuable asset already on the job site: the experienced

Shayne Sanders
MAP Partner
Read More
Acme Brick Company Releases 2026 Pocket Guide to Brick Construction
June 2026

For more than four decades, all the basics of building with brick have come in a guide small enough to fit into a pocket. Acme Brick has just released a 2026 version of its Pocket Guide to Brick Construction. And yes, it’s still printed on paper just like

MAP Partner
Read More
Masonry in the Media: Casa Azul, Chapultepec Castle, & More
June 2026

A film’s settings can take viewers to new locations, all from the comfort of their own home. It immerses them in the scenes, whether they take place in an opera house in Brazil or a grand mansion in Mexico City. Explore how these Latin American masonry ma

Lily Burger
Masonry in the Media
Read More