General Shale Renews Gold Membership in the 2025 Masonry Alliance Program

Words: Mason Contractors

The Mason Contractors Association of America (MCAA) is pleased to announce that General Shale will renew its Gold membership in the 2025 Masonry Alliance Program. General Shale's dedication to quality and innovation continues to play a significant role in advancing the masonry industry. We are excited to continue our collaboration and anticipate the positive impact they will bring in the coming year.

General Shale's mission is to remain the preferred solutions provider of building materials in North America, thanks to the enduring quality, energy efficiency, and natural beauty their products offer. Driven by modern and future-oriented innovation, General Shale employees set the standard through a shared commitment to safety, environmental responsibility, and a strong focus on creating the ultimate customer experience.

The Masonry Alliance Program has a permanent cap of 70 companies, and all renewals of current Partners will be finalized by the end of October. Starting November 1st, all remaining spots will be made available to the industry.

For more information about the 2025 Masonry Alliance Program, please visit 2025 Masonry Alliance Program.

Bonding with Masonry 2026: Q2
June 2026

This issue’s questions come from a Mason Contractor and an Engineer. What questions do you have? Send them to info@masonrymagazine.com, attention Technical Talk.

The Thirty-Year Mason: Ergonomics as a Retention Strategy
June 2026

In most industry circles, the conversation around the labor shortage follows a predictable script: How do we find the next generation of masons? While recruitment is vital, we often overlook the most valuable asset already on the job site: the experienced

Acme Brick Company Releases 2026 Pocket Guide to Brick Construction
June 2026

For more than four decades, all the basics of building with brick have come in a guide small enough to fit into a pocket. Acme Brick has just released a 2026 version of its Pocket Guide to Brick Construction. And yes, it’s still printed on paper just like

Masonry in the Media: Casa Azul, Chapultepec Castle, & More
June 2026

A film’s settings can take viewers to new locations, all from the comfort of their own home. It immerses them in the scenes, whether they take place in an opera house in Brazil or a grand mansion in Mexico City. Explore how these Latin American masonry ma