Find a contractor Buyer's guide Partner with us
MCAA Logo
Log in Sign up Join Hi, there Account
2026 Midyear Registration is OPEN
Find a contractor Buyer's guide Partner
Log in Sign up Join Account

Guetzow joins Boral Stone Products

Words: Rob Beusan/Public/News/20111104114500-1.jpg" width="600" height="338" border="0" alt="Gene Guetzow has joined Boral Stone Products as Commercial Sales Leader." />
Gene Guetzow has joined Boral Stone Products as Commercial Sales Leader.
Boral USA announced that Gene Guetzow has joined Boral Stone Products, where he brings 25 years of masonry marketing expertise to his new role as Commercial Sales Leader. In this capacity - and based out of Milwaukee, WI - Guetzow will focus on bringing Cast-Fit Cultured Stone Veneer to the U.S. architectural market.

"The Commercial Sales Leader position was created in response to our growing number of product offerings focused on architectural detail and design, said Dennis Merino, Vice President of Sales with Boral Stone Products. "Given Gene's experience in architectural sales and vast knowledge of masonry products, we have complete confidence in his abilities to successfully execute the sales strategy in the U.S. architecture market."

Guetzow's extensive background in architectural sales and promotion has encompassed senior positions as Regional Sales Manager at Arriscraft International and President at Building Stone Products. During his tenure at Building Stone Products, the company grew commercial architectural sales/specifications from $50,000 to $2.2 million. Most recently, Guetzow served as U.S. Sales/Marketing Manager at CalStar Products.

With a comprehensive knowledge of masonry products and installation requirements, Guetzow has presented more than 800 AIA accredited Lunch and Learn programs for architects since 1997. He is a LEED Accredited Professional (AP) and a professional affiliate of the Building Industry Association (BIA), Construction Specifications Institute (CSI), American Institute of Architects (AIA), and Association of Licensed Architects (ALA), as well as a US Green Building Council-LEED AP and BIA-certified Green Brick Specialist.About Cast-Fit Cultured Stone Veneer

Weighing less than full-thickness stone, Cast-Fit Cultured Stone Veneer is a flexible cladding solution can be adhered to interior or exterior surfaces without any special trades or equipment. Suitable for use in commercial and residential developments, Cast-Fit is currently offered in two construction friendly nominal sizes - 8"x16" and 12"x24" - and does not have the cold climate limitations for exterior application familiar with other products in this category. Cast-Fit is a NAHB-Green Approved Product that contains a minimum of 54 percent recycled content third party validated by UL Environmental and is GREENGAURD Certified for indoor air quality.
 0
Bonding with Masonry 2026: Q2
June 2026

This issue’s questions come from a Mason Contractor and an Engineer. What questions do you have? Send them to info@masonrymagazine.com, attention Technical Talk.

David Biggs
Bonding with Masonry
Read More
The Thirty-Year Mason: Ergonomics as a Retention Strategy
June 2026

In most industry circles, the conversation around the labor shortage follows a predictable script: How do we find the next generation of masons? While recruitment is vital, we often overlook the most valuable asset already on the job site: the experienced

Shayne Sanders
MAP Partner
Read More
Acme Brick Company Releases 2026 Pocket Guide to Brick Construction
June 2026

For more than four decades, all the basics of building with brick have come in a guide small enough to fit into a pocket. Acme Brick has just released a 2026 version of its Pocket Guide to Brick Construction. And yes, it’s still printed on paper just like

MAP Partner
Read More
Masonry in the Media: Casa Azul, Chapultepec Castle, & More
June 2026

A film’s settings can take viewers to new locations, all from the comfort of their own home. It immerses them in the scenes, whether they take place in an opera house in Brazil or a grand mansion in Mexico City. Explore how these Latin American masonry ma

Lily Burger
Masonry in the Media
Read More