Husqvarna announces new territory managers

Words: Cate StratemeierHusqvarna is welcoming its newest members — four territory managers.

Craig Caliva is our new Territory Manager for Arkansas, Louisiana, and Mississippi. Craig has been in the demolition industry since 1995, which led him to start his own companyin 2005. In addition to his long history in the construction industry, Caliva also is well versed in music. In his spare time he plays guitar and trumpet and is a singer-songwriter. His well rounded background makes him the perfect match to the Husqvarna team. Welcome aboard Craig!

Carlos Gomez is our new District Manager for Northwestern Mexico. Working out of Tijuana Gomez is in charge of Baja California, Baja California Sur, Chihuahua and Sinaloa. Prior to starting at Husqvarna, Carlos was the General Manager of a food distribution company in Mexico. He brings 15 years of sales experience with him to this position, and will serve as a great addition to our team. Welcome Carlos!

Gary Morrisette is our new Equipment Applications Manager for the central region of the United States. Prior to starting at Husqvarna Construction Products he was the owner and operator of a concrete cutting business for 30 years. Gary’s experience in the industry makes him well suited to provide the best service to our customers. Welcome to the team Gary!

Ruben Rodriquez is our new Territory Manager for Northeast Mexico. Ruben is responsible for the following: Coahuila, Durango, Nuevo Leon, Tamaulipas, San Luis Potos and Zacatecas. He previously worked at American Express Corporate Cards. Ruben’s 16 years of work experience makes him a great addition to the Husqvarna team. Welcome aboard Ruben!
3 Promise Labor Services Renews Gold Partnership in 2026
October 2025

PROSOCO Continues As A Cornerstone in 2026
October 2025

The Mason Contractors Association of America (MCAA) is excited to announce that PROSOCO will continue its prestigious Cornerstone partnership in the 2026 Masonry Alliance Program.

How Does Voting MASONRY STRONG Generate $119 Million For The Industry?
October 2025

Let's get straight to the point. Your vote in the Truist Foundation Inspire Awards is not a pat on the back. It is a business decision that will inject $119 million into the masonry industry. Help us show the country what MASONRY STRONG truly means. That

Strength, Style, and Staying Power: The Impact of Stone Veneer in Commercial Design
October 2025

Stone has always signified strength, permanence, and sophistication. In commercial environments, those qualities go beyond design and directly shape how a business is perceived. A lobby, storefront, or even a single feature wall can become the first chapt