LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
About: Featured
Masonry Mortar: The Right Type for the Job
May 2025

When it comes to masonry construction, mortar is much more than “glue” that holds everything together — it’s a critical component of wall performance, longevity, and aesthetics. It can “make it or break it”. Whether you’re laying a foundation CMU wall or

MASONRY STRONG Podcast, Episode 20 Recap: Mark Kemp, Superior Masonry
May 2025

How It’s Made: Clay Thin Brick
May 2025

Clay thin brick is a versatile alternative to traditional full brick. It comes in numerous colors and styles and offers something for every design preference. Thanks to the lighter weight, it is designed to reach spaces full brick cannot. From floors to c

Bonding with Masonry 2025: Q1
May 2025

This issue’s questions come from an Architect and a Mason Contractor. What questions do you have? Send them to info@masonrymagazine.com, attention Technical Talk. Q. An Architect asks how to create a narrow masonry pier between openings. Is there a min