New Besser logo and website

Words: Artisan Tile companyBesser Company proudly recognizes several milestones this year, including 110 years of business in the concrete products industry, 60 years of industry education, and 10 years as an employee-owned company. “To acknowledge the significance and excitement behind these milestones, we introduced a new logo and website. The new look balances a humble reflection of our past while embracing our future. We felt it was an appropriate time to change our look on the outside to reflect the progress we’ve made on the inside,” said Kari Schellie, director of marketing.

Some may recognize the original globe that was incorporated in the Besser logo during the late 1960’s to represent Besser’s global presence. “We wanted to pay tribute to our company’s notable history while modernizing the logo to reflect the tremendous efforts we’ve made over the past several years. Our new logo is a true reflection of our growth and transformation,” said Kevin Curtis, president and CEO. Some of those efforts include the launch of the Servopac concrete product machine, the new intelligently designed Besser curing systems, and the innovative paver (big board) machines. The new logo also incorporates the company’s tagline, “trusted since 1904,” to directly acknowledge Besser’s longevity in the industry.

The website, www.besser.com, was designed specifically with customers in mind. Using the latest technology, the site is compatible with today's browsers, tablets, and mobile devices. Customers can benefit from richer online content that’s now easier to navigate through and share with others. The site features Besser’s complete range of quality concrete products equipment, technical support materials, and educational opportunities. Customers are also encouraged to take advantage of our online ordering system to place parts orders, review past quotes, invoices, and quotes, and even view mold books produced specifically for each customer.

Besser will continue to keep the industry current by means of their blog and social media sites in addition to their newly designed electronic newsletter. The e-newsletter will be distributed bi-weekly and readers can choose to receive all e-newsletters or only those specific to the masonry & hardscape industry or the pipe & precast industry.
About: Featured
 0
Masonry Mortar: The Right Type for the Job
May 2025

When it comes to masonry construction, mortar is much more than “glue” that holds everything together — it’s a critical component of wall performance, longevity, and aesthetics. It can “make it or break it”. Whether you’re laying a foundation CMU wall or

Garen Graves
Featured MAP Partner
Mortar
Read More
MASONRY STRONG Podcast, Episode 20 Recap: Mark Kemp, Superior Masonry
May 2025

Justin Stengel
Read More
How It’s Made: Clay Thin Brick
May 2025

Clay thin brick is a versatile alternative to traditional full brick. It comes in numerous colors and styles and offers something for every design preference. Thanks to the lighter weight, it is designed to reach spaces full brick cannot. From floors to c

Allison Goley
Featured MAP Partner
Read More
Bonding with Masonry 2025: Q1
May 2025

This issue’s questions come from an Architect and a Mason Contractor. What questions do you have? Send them to info@masonrymagazine.com, attention Technical Talk. Q. An Architect asks how to create a narrow masonry pier between openings. Is there a min

David Biggs
Featured
Read More