LATICRETE acquires HP Spartacote

Words: Sean AllewelltLATICRETE International, Inc., a manufacturer of globally proven construction solutions for the building industry, announced the acquisition of HP Spartacote®. The acquisition will provide LATICRETE customers access to new products and technologies while expanding the company’s presence in the restoration, decorative flooring and coatings category. Headquartered in Golden, Colorado, HP Spartacote produces a premium line of resinous floor coatings. The acquisition was completed in July while integration of manufacturing, sales and service functions will occur over the next twelve months.

“This combination strengthens the LATICRETE and HP Spartacote brands alike,” said David A. Rothberg, chairman and CEO of LATICRETE. “Through this acquisition, the HP Spartacote brand portfolio will gain access to LATICRETE manufacturing capabilities, sales representation, and marketing and support services. LATICRETE customers, in turn, will enjoy access to some of the most innovative decorative and restoration products on the market.”

LATICRETE is a family-owned, worldwide manufacturer and marketer of residential, commercial and industrial construction solutions. For almost 60 years, LATICRETE has provided the technology, products and experience to make innovative, permanent installations primarily in the flooring industry. Over the past two years the company has expanded its restoration and decorative product line through strategic acquisitions and partnerships. Today’s announcement comes on top of two other acquisitions made earlier this year - L&M Construction Chemicals and the DuPont™ Surface Care Business.

HP Spartacote is a manufacturer of high performance resinous floor coatings. The company serves commercial, industrial and residential markets around the world. They work with facility managers and architects to specify highly durable, fast ‘return to service’ coating solutions for concrete flooring. HP Spartacote is an industry leader in quality, technology and exceptional service which will complement the LATICRETE value and brand positioning.

“My business partners and I thank our customers and distributors for their many years of support,” said Sean Shiers, co- owner of HP Spartacote. “This is a very exciting time for the HP Spartacote brand. I am confident we have found the right company in LATICRETE to provide the best future support and growth opportunities.”

Under the new ownership of LATICRETE, the HP Spartacote brand and product portfolio will leverage the many resources and opportunities LATICRETE offers including: nationwide manufacturing facilities; an expanded team of sales representatives; LATICRETE global research and development capabilities; world-class marketing and technical services; access to global markets; an enhanced architectural presence; and, access to LATICRETE nationwide distribution system.
 0
How Does Voting MASONRY STRONG Generate $119 Million For The Industry?
October 2025

Let's get straight to the point. Your vote in the Truist Foundation Inspire Awards is not a pat on the back. It is a business decision that will inject $119 million into the masonry industry. Help us show the country what MASONRY STRONG truly means. That

Industry News
Read More
Strength, Style, and Staying Power: The Impact of Stone Veneer in Commercial Design
October 2025

Stone has always signified strength, permanence, and sophistication. In commercial environments, those qualities go beyond design and directly shape how a business is perceived. A lobby, storefront, or even a single feature wall can become the first chapt

Technical Talks
Read More
Bonding with Masonry: 2025 Q3
October 2025

This issue’s questions come from an Engineer and an Architect. What questions do you have? Send them to info@masonrymagazine.com, attention Technical Talk. Q. An Engineer asked when the reinforcement for the masonry diaphragm chords must be continuous th

Bonding with Masonry
Read More
Spherical Block LLC Continues Silver MAP Partnership in 2026
October 2025

The Mason Contractors Association of America (MCAA) is happy to announce that Spherical Block LLC has renewed its Silver Partnership for the 2026 Masonry Alliance Program.

Industry News
Read More