Laticrete launches Plasma™

Words: Jared CooperLaticrete, a manufacturer of globally proven construction solutions for the building industry, has added Plasma™ to its extensive family of award-winning grout products.

Built on a new technology platform, Plasma is crack and stain resistant, and does not require sealing. Plasma provides unmatched early strength development, easy workability and superior stain resistance that inhibits the growth of stain-causing mold and mildew in grout joints. Plasma also provides a uniform color with no blotchiness or shading and contains a non-yellowing UV-stable formula allowing for easy maintenance. Plasma offers industry-leading physical performance and is cleanable to the original color.

"No other grout technology on the market can match Plasma," said Sean Boyle, Director of Marketing and Product Management. "Tile and stone professionals will undoubtedly be impressed by our new patent pending technology platform."

Plasma is ideal for use in most grout joint applications between 1/16- to 1/2-inch wide including ceramic tile, glass tile and stone applications; residential and commercial floors and walls; and interior and exterior installations. It is superior for re-grouting applications and offers a non-sag formula for walls and floors.

Plasma is available in convenient one gallon pails and in 20 popular Laticrete grout colors. In addition, Plasma comes in a translucent formulation for even more design possibilities. The purely translucent option allows light to pass through the grout.
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