LATICRETE promotes Saleem to Vice President

Words: John AbanathyLATICRETE, a family owned, global leader in the manufacturing of premium installation and finishing systems for the building industry, announced Faisal Saleem has been promoted to the position of Vice President for the company’s International Division.

Saleem was elected by the Company’s Board of Directors at their May meeting. Reporting to President, International Division Erno de Bruijn, Saleem will oversee international sales, strategic planning and business development, marketing and the company’s international research and development services program.

According to de Bruijn, “For two decades, with ‘feet on the ground’ in three continents, Faisal has supported LATICRETE and our customers with a unique combination of international expertise, technical knowledge and professionalism. LATICRETE could not have chosen a better person for the job.”

In 1995, Saleem began working with a LATICRETE distributor in Saudi Arabia. He joined the company’s Middle East team in 2000. He soon relocated to India to develop and support LATICRETE India. He has served LATICRETE in many positions including Technical Services Manager, International Technical Services Director, Director of International Business Development and, most recently, Senior Director of International Business Development.

Saleem graduated from Osmania University Civil Engineering School in Hyderabad, India and completed the Harvard Business School General Management Program. Currently, he resides in Hamden, CT. USA with his wife Nusheen and son Daniyal.
 0
Why Belden Brick Has Lasted 140 Years
August 2025

‘Why We’ve Lasted 140 Years’ How The Belden Brick Company’s approach to manufacturing excellence continues to solve modern brick masonry challenges Ask masonry contractor Jason Hauer what separates good brick from great brick, and he’ll tell you about h

MAP Partner
Read More
Achieving Consistent Mortar Mixes: Key to Successful Masonry Projects
August 2025

Consistency is the cornerstone of quality masonry. A uniform mortar mix is critical for the structural integrity and durability of any project, from a simple brick wall to an intricate stone design. When mortar lacks consistency, it can lead to weak joint

MAP Partner
Read More
What’s In Your Data Backup Strategy?
August 2025

Your business handles plenty of critical data, and losing it could result in operational downtime, financial losses, and a damaged reputation. For businesses owners, a robust data backup strategy can help you stay resilient and competitive in the fuel mar

Safety Library
Read More
Facial Recognition for Masonry Companies
August 2025

Masonry companies face a unique set of challenges. Managing a mobile workforce across multiple job sites requires precision and accountability. CrewTracks recognizes this need and has introduced an innovative facial recognition feature designed to streaml

MAP Partner
Read More