Mid-Atlantic STIHL names McClain as Marketing Manager

Words: Lindsy ShrewberryMid-Atlantic STIHL, a division of STIHL Inc., has hired Genie McClain as their new marketing manager. McClain, who specializes in brand management and marketing, brings more than 20 years of experience in marketing, sales, merchandising and product management to the position.

She has worked previously for companies such as AT&T, YP, Miller Brewing, Gibson Guitar and Cunard Cruise Line. In addition to serving several multibillion-dollar companies, she has a proven track record of helping companies drive profitability, brand awareness and product preference.

At Mid-Atlantic STIHL, McClain will be developing and implementing branch marketing activities and communications programs.
The STABILA Force Driven by Operations
July 2025

Leadership In today's competitive business landscape, maintaining an efficient, well-organized warehouse is essential for meeting customer demands and ensuring smooth operations. By implementing effective processes and best practices, businesses can achi

MASONRY STRONG Podcast, Episode 24 Recap: Gary Hensley, VP of Sales at Oldcastle Adams
July 2025

On this episode of the MASONRY STRONG Podcast, Gary Hensley joins Justin in Indianapolis to talk about his story within the masonry industry, how he got started, how he's seen it evolve, and where he sees it going. Why the Masonry Industry? Concrete and

The Enduring Power of Structural Masonry
July 2025

Masonry has been holding its ground for millennia — literally. And thanks to the simple brilliance of arching action, it continues to do so with strength, style, and surprising efficiency. In an era of advanced modeling and fast-moving schedules, one time

Business Building: Do Project Manager / Estimator Combos Work?
July 2025

Steve owns SJP Contractors, a mid-size general contractor specializing in commercial projects. Over the last several years, his company has grown to over $16 million in annual sales, with an average project size of $500,000 to $1,500,000, employing 45 off