New operating name, logo for Hyster-Yale Materials Handling

Words: Wendy BiczkowHyster-Yale Materials Handling, Inc. (NYSE: HY) announced that its wholly-owned operating subsidiary, NACCO Materials Handling Group, Inc., which designs, engineers, manufactures, sells, and services a comprehensive line of lift trucks and aftermarket parts marketed globally primarily under the Hyster® and Yale® brand names changed its corporate name to Hyster-Yale Group, Inc. effective January 1, 2016. Also, in connection with this name change, Hyster-Yale Materials Handling, Inc. and Hyster-Yale Group, Inc. adopted a new corporate logo on January 1, 2016.

The name change is designed to reinforce Hyster-Yale Group’s position as the operating company under Hyster-Yale Materials Handling, Inc. and to eliminate any confusion created by continuing to use NACCO in the operating company name subsequent to the 2012 spin-off of Hyster-Yale Materials Handling from NACCO Industries, Inc.

“The new Hyster-Yale Group name and logo reflect a combination of tradition and progress. While our identity may be new, we remain committed to delivering high quality and innovative products across all our brands, including Hyster®, Yale®, UTILEV® and Nuvera®,” said Colin Wilson, President and Chief Executive Officer of NACCO Materials Handling Group. “The new name and logo further unify our identities and underscore our ongoing commitment to all of our brands, and create an umbrella under which the company will focus on executing its core strategic initiatives.”
 0
The STABILA Force Driven by Operations
July 2025

Leadership In today's competitive business landscape, maintaining an efficient, well-organized warehouse is essential for meeting customer demands and ensuring smooth operations. By implementing effective processes and best practices, businesses can achi

MAP Partner
Read More
MASONRY STRONG Podcast, Episode 24 Recap: Gary Hensley, VP of Sales at Oldcastle Adams
July 2025

On this episode of the MASONRY STRONG Podcast, Gary Hensley joins Justin in Indianapolis to talk about his story within the masonry industry, how he got started, how he's seen it evolve, and where he sees it going. Why the Masonry Industry? Concrete and

Read More
The Enduring Power of Structural Masonry
July 2025

Masonry has been holding its ground for millennia — literally. And thanks to the simple brilliance of arching action, it continues to do so with strength, style, and surprising efficiency. In an era of advanced modeling and fast-moving schedules, one time

Read More
Business Building: Do Project Manager / Estimator Combos Work?
July 2025

Steve owns SJP Contractors, a mid-size general contractor specializing in commercial projects. Over the last several years, his company has grown to over $16 million in annual sales, with an average project size of $500,000 to $1,500,000, employing 45 off

George Hedley
Business Building
Read More