New operating name, logo for Hyster-Yale Materials Handling

Words: Wendy BiczkowHyster-Yale Materials Handling, Inc. (NYSE: HY) announced that its wholly-owned operating subsidiary, NACCO Materials Handling Group, Inc., which designs, engineers, manufactures, sells, and services a comprehensive line of lift trucks and aftermarket parts marketed globally primarily under the Hyster® and Yale® brand names changed its corporate name to Hyster-Yale Group, Inc. effective January 1, 2016. Also, in connection with this name change, Hyster-Yale Materials Handling, Inc. and Hyster-Yale Group, Inc. adopted a new corporate logo on January 1, 2016.

The name change is designed to reinforce Hyster-Yale Group’s position as the operating company under Hyster-Yale Materials Handling, Inc. and to eliminate any confusion created by continuing to use NACCO in the operating company name subsequent to the 2012 spin-off of Hyster-Yale Materials Handling from NACCO Industries, Inc.

“The new Hyster-Yale Group name and logo reflect a combination of tradition and progress. While our identity may be new, we remain committed to delivering high quality and innovative products across all our brands, including Hyster®, Yale®, UTILEV® and Nuvera®,” said Colin Wilson, President and Chief Executive Officer of NACCO Materials Handling Group. “The new name and logo further unify our identities and underscore our ongoing commitment to all of our brands, and create an umbrella under which the company will focus on executing its core strategic initiatives.”
About: Featured
 0
Masonry Mortar: The Right Type for the Job
May 2025

When it comes to masonry construction, mortar is much more than “glue” that holds everything together — it’s a critical component of wall performance, longevity, and aesthetics. It can “make it or break it”. Whether you’re laying a foundation CMU wall or

Garen Graves
Featured MAP Partner
Mortar
Read More
MASONRY STRONG Podcast, Episode 20 Recap: Mark Kemp, Superior Masonry
May 2025

Justin Stengel
Read More
How It’s Made: Clay Thin Brick
May 2025

Clay thin brick is a versatile alternative to traditional full brick. It comes in numerous colors and styles and offers something for every design preference. Thanks to the lighter weight, it is designed to reach spaces full brick cannot. From floors to c

Allison Goley
Featured MAP Partner
Read More
Bonding with Masonry 2025: Q1
May 2025

This issue’s questions come from an Architect and a Mason Contractor. What questions do you have? Send them to info@masonrymagazine.com, attention Technical Talk. Q. An Architect asks how to create a narrow masonry pier between openings. Is there a min

David Biggs
Featured
Read More