New operating name, logo for Hyster-Yale Materials Handling

Words: Wendy BiczkowHyster-Yale Materials Handling, Inc. (NYSE: HY) announced that its wholly-owned operating subsidiary, NACCO Materials Handling Group, Inc., which designs, engineers, manufactures, sells, and services a comprehensive line of lift trucks and aftermarket parts marketed globally primarily under the Hyster® and Yale® brand names changed its corporate name to Hyster-Yale Group, Inc. effective January 1, 2016. Also, in connection with this name change, Hyster-Yale Materials Handling, Inc. and Hyster-Yale Group, Inc. adopted a new corporate logo on January 1, 2016.

The name change is designed to reinforce Hyster-Yale Group’s position as the operating company under Hyster-Yale Materials Handling, Inc. and to eliminate any confusion created by continuing to use NACCO in the operating company name subsequent to the 2012 spin-off of Hyster-Yale Materials Handling from NACCO Industries, Inc.

“The new Hyster-Yale Group name and logo reflect a combination of tradition and progress. While our identity may be new, we remain committed to delivering high quality and innovative products across all our brands, including Hyster®, Yale®, UTILEV® and Nuvera®,” said Colin Wilson, President and Chief Executive Officer of NACCO Materials Handling Group. “The new name and logo further unify our identities and underscore our ongoing commitment to all of our brands, and create an umbrella under which the company will focus on executing its core strategic initiatives.”
 0
Why Belden Brick Has Lasted 140 Years
August 2025

‘Why We’ve Lasted 140 Years’ How The Belden Brick Company’s approach to manufacturing excellence continues to solve modern brick masonry challenges Ask masonry contractor Jason Hauer what separates good brick from great brick, and he’ll tell you about h

MAP Partner
Read More
Achieving Consistent Mortar Mixes: Key to Successful Masonry Projects
August 2025

Consistency is the cornerstone of quality masonry. A uniform mortar mix is critical for the structural integrity and durability of any project, from a simple brick wall to an intricate stone design. When mortar lacks consistency, it can lead to weak joint

MAP Partner
Read More
What’s In Your Data Backup Strategy?
August 2025

Your business handles plenty of critical data, and losing it could result in operational downtime, financial losses, and a damaged reputation. For businesses owners, a robust data backup strategy can help you stay resilient and competitive in the fuel mar

Safety Library
Read More
Facial Recognition for Masonry Companies
August 2025

Masonry companies face a unique set of challenges. Managing a mobile workforce across multiple job sites requires precision and accountability. CrewTracks recognizes this need and has introduced an innovative facial recognition feature designed to streaml

MAP Partner
Read More