LATICRETE celebrates 60 years

Words: John AbanathyLATICRETE, a global manufacturer of premium installation and finishing systems for the building industry, celebrated its 60th anniversary at the World of Concrete on February 2—5. The theme of the celebration was “60 Years of Building Chemistry,” which recognized the significant products and relationships the company has built over the last 60 years.

Sixty years ago, Dr. Henry M. Rothberg’s pioneering work in the field of chemical engineering revolutionized installation techniques for the setting of ceramic tile and stone by the “adhesive mortar method.” Dr. Rothberg’s research is now the basis for all modern adhesives used today for the installation of ceramic tile and stone.

In addition to celebrating its 60th anniversary, LATICRETE also showcased newly-launched and updated product lines. Outside the convention center, SPARTACOTE® coating systems experts provided live application demonstrations.

During the World of Concrete, LATICRETE launched SPARTACOTE FLEX PURE™ CLINICAL PLUS, a specialty concrete coating system equipped with antimicrobial technology perfect for hospitals, veterinarian facilities, pharmaceutical facilities, research labs, clean rooms, prisons, locker rooms, restrooms and food and beverage processing areas. This low-VOC, fast-curing, two-part polyaspartic aliphatic polyurea sealer/finish coating is designed to inhibit the growth of bacteria and viruses.

Also updated for the World of Concrete, LATICRETE DRYTEK™ Moisture Vapor Barrier is now shipping with pigmented colors. Designed for use in conjunction with LATICRETE SPARTACOTE, the DRYTEK Moisture Vapor Barrier Pigment Base may be mixed with SPARTACOTE Epoxy Pigment and is available in eight different colors.
 0
The STABILA Force Driven by Operations
July 2025

Leadership In today's competitive business landscape, maintaining an efficient, well-organized warehouse is essential for meeting customer demands and ensuring smooth operations. By implementing effective processes and best practices, businesses can achi

MAP Partner
Read More
MASONRY STRONG Podcast, Episode 24 Recap: Gary Hensley, VP of Sales at Oldcastle Adams
July 2025

On this episode of the MASONRY STRONG Podcast, Gary Hensley joins Justin in Indianapolis to talk about his story within the masonry industry, how he got started, how he's seen it evolve, and where he sees it going. Why the Masonry Industry? Concrete and

Read More
The Enduring Power of Structural Masonry
July 2025

Masonry has been holding its ground for millennia — literally. And thanks to the simple brilliance of arching action, it continues to do so with strength, style, and surprising efficiency. In an era of advanced modeling and fast-moving schedules, one time

Read More
Business Building: Do Project Manager / Estimator Combos Work?
July 2025

Steve owns SJP Contractors, a mid-size general contractor specializing in commercial projects. Over the last several years, his company has grown to over $16 million in annual sales, with an average project size of $500,000 to $1,500,000, employing 45 off

George Hedley
Business Building
Read More