LATICRETE Supports CBIA of Southwest Florida

Words: Jared Cooper/Public/News/20101127140000-1.jpg" width="600" height="338" border="0" alt="Pictured front (l to r): Tony Campos, LATICRETE technical sales rep, presents the check for the LATICRETE engraved brick to Juls Chambers, CBIA director of membership. Second row: Valerie Childs, Terrilyn Van Gorder, Barbie Rogers, Laura Johnston. Back: Carter Grant, David Aldrich (CBIA president), Tom Dardis, Patrick Henry (Daltile)." />
Pictured front (l to r): Tony Campos, LATICRETE technical sales rep, presents the check for the LATICRETE engraved brick to Juls Chambers, CBIA director of membership. Second row: Valerie Childs, Terrilyn Van Gorder, Barbie Rogers, Laura Johnston. Back: Carter Grant, David Aldrich (CBIA president), Tom Dardis, Patrick Henry (Daltile).
LATICRETE, a global leader in the manufacturing of innovative systems for the installation of tile and stone, to show its support for the Collier Building Industry Association in Naples, Florida, has purchased an engraved brick to be placed in the stone path to the organization’s South Florida headquarters. LATICRETE and the CBIA have a mutual interest in top quality installations of tile and stone, interior or exterior, as well as the many glass mosaic and other pool applications in the region. LATICRETE co-owner Henry Rothberg stays in close connection with a former employee in Tom Dardis from CBIA and Affordable Floors, and the two set in motion the LATICRETE participation for the fundraiser that’s been an important success for the association.

“We’re still running the engraved brick program right now,” said Dardis, CGP, CAPS. “It’s something that we’ll probably do again. We’re a very strong CBIA, but times are tough all the way around and this has been a great way to raise funds. In Southwest Florida new construction has just stopped. Especially when compared to how it used to be. A lot of us have turned to remodeling. Since this is a very tile and stone driven market. There’s a lot specialty installations and that’s where LATICRETE becomes important. The LATICRETE® 4-XLT product has been outstanding for us. We do a lot of large-format tile with tighter grout joints, and that product works very, very well for us.”

The CBIA is a 1,400 member association mostly involved in construction with builders and contractors from all trades of the industry. The diverse and active association network also includes members in interior design, attorneys and insurance companies. All members of the CBIA automatically become members of the FHBA and the NAHB. The CBIA is the largest single county association of its kind with a membership that’s doubled in the last five years. For more information email info@cbia.net or visit www.cbia.net.
The STABILA Force Driven by Operations
July 2025

Leadership In today's competitive business landscape, maintaining an efficient, well-organized warehouse is essential for meeting customer demands and ensuring smooth operations. By implementing effective processes and best practices, businesses can achi

MASONRY STRONG Podcast, Episode 24 Recap: Gary Hensley, VP of Sales at Oldcastle Adams
July 2025

On this episode of the MASONRY STRONG Podcast, Gary Hensley joins Justin in Indianapolis to talk about his story within the masonry industry, how he got started, how he's seen it evolve, and where he sees it going. Why the Masonry Industry? Concrete and

The Enduring Power of Structural Masonry
July 2025

Masonry has been holding its ground for millennia — literally. And thanks to the simple brilliance of arching action, it continues to do so with strength, style, and surprising efficiency. In an era of advanced modeling and fast-moving schedules, one time

Business Building: Do Project Manager / Estimator Combos Work?
July 2025

Steve owns SJP Contractors, a mid-size general contractor specializing in commercial projects. Over the last several years, his company has grown to over $16 million in annual sales, with an average project size of $500,000 to $1,500,000, employing 45 off