JLG Announces Marketing Changes

Words: Brad Nelson/Public/News/20110316080000-1.jpg" width="600" height="338" border="0" alt="JLG Industries, Inc. has announced the promotions of three executives." />
JLG Industries, Inc. has announced the promotions of three executives.
JLG Industries, Inc., an Oshkosh Corporation company [NYSE:OSK] and a leading manufacturer of aerial work platforms and telescopic material handlers, announced the promotions of three executives.

Brian Boeckman has been promoted to the role of global product director for telehandlers. In this role, Boeckman will be responsible for the management of the companies JLG, SkyTrak, Lull, and Deutz Fahr branded telehandlers globally. Since joining the company in 1995, Boeckman has held roles of increasing responsibility in product management, program management, and engineering.

Jeff Ford, formerly senior manager, marketing communications, has been named global director, product management for aerial work platforms in the company’s product development group. In this role, Ford will be responsible for product management for the access equipment segment, working with product development and product management teams. Since joining the company in 1995, Ford has held various marketing product support and management roles. He holds a bachelor’s degree in business management from Penn State University and a master’s degree in business administration from Frostburg State University.

Maye Houck has been promoted to senior marketing manager - shared services. In this role, Houck will be responsible for managing the corporate marketing communications programs for the products and services of the JLG product portfolio for the Americas, as well as Cat® telehandlers worldwide. Houck began her career with JLG in 1993, and in 2006, joined the Caterpillar Alliance Group (CAG) as global marketing manager.
Why Belden Brick Has Lasted 140 Years
August 2025

‘Why We’ve Lasted 140 Years’ How The Belden Brick Company’s approach to manufacturing excellence continues to solve modern brick masonry challenges Ask masonry contractor Jason Hauer what separates good brick from great brick, and he’ll tell you about h

Achieving Consistent Mortar Mixes: Key to Successful Masonry Projects
August 2025

Consistency is the cornerstone of quality masonry. A uniform mortar mix is critical for the structural integrity and durability of any project, from a simple brick wall to an intricate stone design. When mortar lacks consistency, it can lead to weak joint

What’s In Your Data Backup Strategy?
August 2025

Your business handles plenty of critical data, and losing it could result in operational downtime, financial losses, and a damaged reputation. For businesses owners, a robust data backup strategy can help you stay resilient and competitive in the fuel mar

Facial Recognition for Masonry Companies
August 2025

Masonry companies face a unique set of challenges. Managing a mobile workforce across multiple job sites requires precision and accountability. CrewTracks recognizes this need and has introduced an innovative facial recognition feature designed to streaml