Fulkerson appointed Managing Director of Laticrete Supercap

Words: Jared Cooper/Public/News/20111223133000-1.jpg" width="600" height="338" border="0" alt="Brad Fulkerson has been appointed to the position of Managing Director." />
Brad Fulkerson has been appointed to the position of Managing Director.
Laticrete Supercap, LLC, manufacturer of the revolutionary self-leveling Supercap System, announced the appointment of Brad Fulkerson to the position of Managing Director.

Fulkerson brings an impressive construction industry resume to his new post. Most recently, he was President/CEO of Avalon Flooring LLC, a floor covering installation firm working primarily with General Contractors and specializing in high-end projects. During his tenure, he designed and implemented all of the internal systems and controls for the organization.

"I'm excited about the challenges offered by Laticrete Supercap," Fulkerson stated. "Whereas the system is already a tested and proven method, I truly believe we have a start-up business. We have the opportunity to change the way people look at concrete finishing. In particular, because we're marketing a special methodology, one which can deliver 50,000 square feet per day of perfectly flat concrete and eliminate problems associated with deflection."

Holding a B.S. in Engineering and an MBA, both from the University of Michigan, Fulkerson stated that one of his many goals as the new Managing Director of Laticrete Supercap is to "ultimately build the brand to such a degree, that it becomes the 'Kleenex' of commercial flooring."
About: Featured
Masonry Mortar: The Right Type for the Job
May 2025

When it comes to masonry construction, mortar is much more than “glue” that holds everything together — it’s a critical component of wall performance, longevity, and aesthetics. It can “make it or break it”. Whether you’re laying a foundation CMU wall or

MASONRY STRONG Podcast, Episode 20 Recap: Mark Kemp, Superior Masonry
May 2025

How It’s Made: Clay Thin Brick
May 2025

Clay thin brick is a versatile alternative to traditional full brick. It comes in numerous colors and styles and offers something for every design preference. Thanks to the lighter weight, it is designed to reach spaces full brick cannot. From floors to c

Bonding with Masonry 2025: Q1
May 2025

This issue’s questions come from an Architect and a Mason Contractor. What questions do you have? Send them to info@masonrymagazine.com, attention Technical Talk. Q. An Architect asks how to create a narrow masonry pier between openings. Is there a min