Fulkerson appointed Managing Director of Laticrete Supercap

Words: Jared Cooper/Public/News/20111223133000-1.jpg" width="600" height="338" border="0" alt="Brad Fulkerson has been appointed to the position of Managing Director." />
Brad Fulkerson has been appointed to the position of Managing Director.
Laticrete Supercap, LLC, manufacturer of the revolutionary self-leveling Supercap System, announced the appointment of Brad Fulkerson to the position of Managing Director.

Fulkerson brings an impressive construction industry resume to his new post. Most recently, he was President/CEO of Avalon Flooring LLC, a floor covering installation firm working primarily with General Contractors and specializing in high-end projects. During his tenure, he designed and implemented all of the internal systems and controls for the organization.

"I'm excited about the challenges offered by Laticrete Supercap," Fulkerson stated. "Whereas the system is already a tested and proven method, I truly believe we have a start-up business. We have the opportunity to change the way people look at concrete finishing. In particular, because we're marketing a special methodology, one which can deliver 50,000 square feet per day of perfectly flat concrete and eliminate problems associated with deflection."

Holding a B.S. in Engineering and an MBA, both from the University of Michigan, Fulkerson stated that one of his many goals as the new Managing Director of Laticrete Supercap is to "ultimately build the brand to such a degree, that it becomes the 'Kleenex' of commercial flooring."
 0
Why Belden Brick Has Lasted 140 Years
August 2025

‘Why We’ve Lasted 140 Years’ How The Belden Brick Company’s approach to manufacturing excellence continues to solve modern brick masonry challenges Ask masonry contractor Jason Hauer what separates good brick from great brick, and he’ll tell you about h

MAP Partner
Read More
Achieving Consistent Mortar Mixes: Key to Successful Masonry Projects
August 2025

Consistency is the cornerstone of quality masonry. A uniform mortar mix is critical for the structural integrity and durability of any project, from a simple brick wall to an intricate stone design. When mortar lacks consistency, it can lead to weak joint

MAP Partner
Read More
What’s In Your Data Backup Strategy?
August 2025

Your business handles plenty of critical data, and losing it could result in operational downtime, financial losses, and a damaged reputation. For businesses owners, a robust data backup strategy can help you stay resilient and competitive in the fuel mar

Safety Library
Read More
Facial Recognition for Masonry Companies
August 2025

Masonry companies face a unique set of challenges. Managing a mobile workforce across multiple job sites requires precision and accountability. CrewTracks recognizes this need and has introduced an innovative facial recognition feature designed to streaml

MAP Partner
Read More