Incorporating Nature Into Your Projects

Words: Sarah Lograsso

As technology dominates our daily lives, the yearning to stay connected with the natural world intensifies. This is the essence of the biophilia hypothesis, which posits that humans have an intrinsic affinity for nature. Research supports this, showing that biophilic design can reduce stress, lower heart rates and blood pressure, and enhance creativity, productivity and overall well-being. 



Key Strategies for Biophilic Design
To create spaces that are visually and emotionally appealing, incorporating natural elements within interior spaces is fundamental. Luxury spas often use stone and wood to create calming environments, a principle easily applied to homes and offices. Manufactured stone veneer products offer an excellent way to bring nature indoors: these products embody the look and feel of natural stone while providing color and texture versatility and easy installation. Additionally, botanical prints, nature-inspired murals, and sustainably manufactured wood products can further enhance the natural aesthetic of any space. 



In addition to material selections, natural light is essential in any space, contributing to reduced stress levels and healthier sleep patterns. Maximizing natural light through windows, light wells, and opening glass wall systems can significantly enhance interior environments. These features not only bring in natural light but also provide views and breezes that connect the indoors with the outdoors. For instance, large corporate office redesigns have shown that increased access to natural light and elements from the outside world can lead to deeper focus, creativity, and productivity among employees.

Embrace colors and textures to provide direct and indirect connections to nature. Stone veneer placed on walls, fireplaces and architectural accents brings nature-inspired hues and textures to interior and exterior spaces, while offering more creative control to complement both the natural environment and existing building structures. Additionally, plants, living walls, and other natural elements can introduce color, texture, and even natural aromas, enhancing the sensory experience of a space.



Biophilic Design in Action
This textural kitchen transformation project (shown in the photos below), designed by Aurora Design Group, showcases how incorporating natural elements can enhance a space. This transformation was done with Cultured Stone’s Wheaton Country Ledgestone profile, a stone veneer profile that is known for its earthy tones and rugged texture. 

The designers chose this stone to create a focal point that not only complements the white cabinetry but also brings a touch of nature indoors. The use of natural materials in this project aligns perfectly with the principles of biophilic design, providing a connection to the outdoors and fostering a calming, welcoming atmosphere.

Aurora Design Group noted that biophilic accents, such as the use of stone, help to soften the space and provide a visual contrast to the sleek, modern elements, enhancing the overall aesthetic and functional experience of the kitchen.

 

Benefits for Building Professionals 
For building professionals, incorporating biophilic design principles can significantly enhance the appeal and functionality of your projects. By sourcing sustainably manufactured materials that reduce environmental costs and promote faster, more efficient installations, you not only meet the growing demand for green building practices but also offer clients creative, customizable solutions.

About Sarah Lograsso 
As Director of Marketing and Product Design for Westlake Royal Stone Solutions, Sarah has successfully coupled her design talents with business acumen to refresh, refine and distinctly position five standout brands—including Cultured Stone and Eldorado Stone—in the North American market and abroad. She continues to provide design direction for the brands’ variety of best-selling modern profiles and trend-forward color palettes while enhancing the prestige of the category among masons, builders, designers, architects and consumers. 
MASONRY STRONG Podcast, Episode 24 Recap: Gary Hensley, VP of Sales at Oldcastle Adams
July 2025

On this episode of the MASONRY STRONG Podcast, Gary Hensley joins Justin in Indianapolis to talk about his story within the masonry industry, how he got started, how he's seen it evolve, and where he sees it going. Why the Masonry Industry? Concrete and

The Enduring Power of Structural Masonry
July 2025

Masonry has been holding its ground for millennia — literally. And thanks to the simple brilliance of arching action, it continues to do so with strength, style, and surprising efficiency. In an era of advanced modeling and fast-moving schedules, one time

Business Building: Do Project Manager / Estimator Combos Work?
July 2025

Steve owns SJP Contractors, a mid-size general contractor specializing in commercial projects. Over the last several years, his company has grown to over $16 million in annual sales, with an average project size of $500,000 to $1,500,000, employing 45 off

Contractor Tip of the Month: Trust Is the Cornerstone
July 2025

If I can’t trust you, I can’t do business with you. I don’t care how talented you are. I don’t care how long we’ve worked together. I don’t care how many projects you’ve completed. If I can’t trust your word, then we don’t have anything to build on—figura